marketing planning process - how marketing fits into overall business planning.
marketing is more than selling and advertising - other issues to consider
advertising and promotion - simple and important guidelines
types of advertising media - different methods and their uses.
direct marketing, advertising, and the law - notably the UK Data Protection Act and Preference Services for telemarketing, fax, mail, etc.
tricks of the trade - secrets of effective printed advertising and maximum response.
PR - make the most of public relations - use press releases for free advertising and publicity.
newsletters - for staff and customers.
website and internet marketing tips - simple tips for internet websites and online marketing.
surveys and questionnaires - process for designing and organizing employee surveys and customer surveys
training/information event new business/enquiry generation method - a proven effective process for gaining new business
See also (on other pages):
business planning - includes free strategic planning templates, samples and examples
sales and selling - methods, processes, theory, techniques - help for developing selling propositions and sales strategies
business networking - how to - tips, methods, ideas
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